How do you give a fresh new look respecting the tradition and the identity of an historic institution?

This was the exciting challenge presented by Bologna FC, one of the most successful clubs in the history of Italian football, which holds a strong connection with the passionate people and the picturesque city of Bologna.

That’s where we started from: the city, the history, the people, the passion, the culture; we studied Bologna and everything it represents in order to create a new graphic system which was authentic and innovative at the same time.

Hence, the arches of the porticos that run through the city become a key element in the designs of social media graphics, and also the basis of a new fresh font we developed: BOLO. The theme of futuristic nostalgia becomes the leitmotiv of a modern graphic system made of: 

1. Halftone cuts, made of iconic monuments of the city 

2. A sticker collection, representing in a hypervisual way the club’s iconography

3. Graffiti signs, to add dynamism and strengthen the connection with the street-culture of the city
(street-art, hip-hop, the sense of street community)

 

Starting from this, we revamped all the communication of the club:

From a Social Media point of view, through a new series of graphics for all kinds of purposes: matchday, announcements, institutional communication on different channels, hype graphics etc.

From a Marketing perspective, we adapted all the materials to this new identity, creating a wide series of digital and physical applications: stadium LEDs, Boards and Screens, press conference branding, passes, presentations, sponsor banners etc.

An extensive transformation of the Club that actually starts from history, culture and tradition. When past, present and future meet. 

We’re grateful to Bologna for giving us the opportunity to develop such a beautiful identity and help them to move to higher directions.

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OUR WORK

What’s so special about Força? 

01

Unrivaled Expertise

We work on a day-to-day basis with the top players in the most fast-paced industries: brands, sports and eGaming. We know how important it is to be rapid, precise and always ready to provide new frontiers of creative excellence.

02

One Studio for all the needs

For any product you need (Rebranding, Graphics, Illustrations, Videos, AI products, Full-Campaigns, Activations and anything that is conceivable) we have a creative solution and a dedicated team that will take care of every passage, ensuring the best quality from ideation to creation and distribution.

03

Our force is the world

Força operates in different locations in the world, allowing us to work on a 24/7 pace, reducing time, guaranteeing unrivaled support and flexibility and e+xpertise in the local markets

04

Significant Cost Efficiency

Aligning with Força can lead to a potential reduction in your annual creative expenses by up to 50%. We merge world-class quality with unmatched cost-effectiveness.

05

AI-Powered Precision

Our use of advanced artificial intelligence allows us to handle multiple projects simultaneously, delivering outcomes that surpass human precision.
With AI at the helm, expect consistent superior quality, every time.

Discover Força: your multi-disciplinary Creative Studio

Content excellence, AI innovation and sports expertise for your cost-effective creative solutions.

MAY THE FORCE OF IDEAS BE WITH YOU

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